Freelance Social Media manager

September 2020 - Present

Freelance social media manager working with non-profit clients in global health, environmental protection and conservation, gender parity and prison reform.

• Create and execute social media strategies designed to target client’s goals.

• Manage, engage and listen to a variety of social media communities across Facebook, LinkedIn, Instagram and Twitter.

• Create social media content and digital assets and post to various channels through native and third-party software.

• Utilize weekly metrics to report the progress of social media campaigns. Recommend strategy changes and provide insight.

• Educate clients on and demonstrate social media best practices.

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Social media consultant

Stateside Associates, Washington, DC

Three-month contract to create and execute a social media strategy resulting in a 90% increase in engagement on LinkedIn and an 80% increase in impressions on Twitter.  

Route Fifty Media, Washington, DC

Spearheaded brand awareness and engagement efforts through the creation and implementation of a holistic social media strategy.

Worldwide ERC, Arlington, VA                                                                                                                                                            

Increased corporate social media presence by +40% over a three-month contract.

PsyID Corp,  Miami, FL

Analyzed and monitored social media platforms and glean public opinion insights for political campaigns, candidates, and the media.

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Social Media Coordinator, Horne Creative Group

March 2018 - September 2019

Created and managed social media content for federal government agencies’ recruitment efforts resulting in LinkedIn being the second-largest driver of website traffic for one client.

• Agency’s social media expert educating account managers and peers on social media best practices and new processes, research, trends and whitepapers.

• Created engaging content that drove traffic to recruitment website of high-profile federal government law enforcement government agency.

• Project manager for all social media through agency’s multiple step process including writing, editing, creative creation and quality control.

• Collaborated with Social Media Manager to create and implement social media annual strategy.

• Research and creation of annual brand blueprint including holidays, awareness themes and content buildout.

• Researched and created case studies for panel presentations, new social media products and best practices on an ongoing basis.

• Recommendations of tactics, tools and channels to be used to reach targeted demographics.

• Initial contact, scheduling and participation in prospective client meetings.

• Creation of standard operation procedures for social media department to create a streamlined process.

• Optimization of Google AdWords